Case Studies: Real Results from Real MedSpas

Below are six case studies from MedSpas we have worked with. Each represents an actual client outcome — not a projection, not a simulation. These results are not typical, and individual outcomes vary widely based on treatment mix, pricing, local market, ad budget, sales process, and other factors. We share them to show what is possible, not to promise what you will achieve.

Kilgore Integrated Health — $37K Additional Revenue (23.88x ROAS)

Client: Dr. Kevin McNabb, Kilgore Integrated Health

Treatment: Body Contouring

Timeframe: 30 days

Dr. McNabb's practice added $37,000 in additional revenue within the first 30 days of working with DNA. The campaign achieved a 23.88x return on ad spend by targeting body contouring patients in his local market with an intro offer, collecting deposits at booking, and confirming every appointment the day before. The combination of qualified targeting and deposit collection meant nearly every booked patient showed up ready to purchase packages.

Actual client result. Not typical — individual results vary based on market, treatment mix, pricing, and other factors.

Brow Elegance — $25K Additional Revenue (47x ROAS)

Client: Kateri, Brow Elegance

Treatment: Aesthetics

Timeframe: 30 days

Kateri's aesthetics practice generated $25,000 in additional revenue with a 47x return on ad spend in the first month. The campaign focused on her core aesthetic services, using educational creative that positioned her as the local expert. Our appointment setters handled all lead follow-up, allowing Kateri to focus entirely on delivering treatments rather than chasing leads.

Actual client result. Not typical — individual results vary.

Harmony Cryosculpting — 74 Paid Deposits, Near-Zero No-Shows

Client: Lavenda, Harmony Cryosculpting

Treatment: Body Contouring

Timeframe: 1 month

Lavenda's Cryoskin practice collected 74 paid deposits in a single month with near-zero no-shows. The key was our deposit-first approach: every patient paid before their appointment was confirmed, which eliminated the tire-kickers and ensured only committed patients filled her calendar. This volume allowed her to run back-to-back appointments and maximize her device utilization.

Actual client result. Not typical — individual results vary.

New You Cryo — $18K to $90K/Month (400% Growth)

Client: Christina, New You Cryo

Treatment: Body Contouring

Timeframe: 30 days

Christina's practice went from $18,000/month to $90,000/month — a 400% increase — within 30 days of launching with DNA. The growth came from a combination of aggressive local targeting, an irresistible intro offer, and our appointment-setting team handling all lead conversion. Christina focused on delivering excellent treatments while we filled her calendar.

Actual client result. Not typical — individual results vary.

Body Techs Rx — $15K to $30K/Month (633% More Leads)

Client: Travis, Body Techs Rx

Treatment: Body Contouring

Timeframe: 6 months

Travis doubled his monthly revenue from $15,000 to $30,000 over six months while seeing a 633% increase in qualified leads. The longer timeframe reflects the compounding effect of our system — as campaigns optimize, creative improves, and the local audience builds familiarity with the brand, results accelerate month over month.

Actual client result. Not typical — individual results vary.

Bella Estetica CT — $460K in 7 Months (2x Revenue)

Client: Cathi, Bella Estetica CT

Treatment: Body Contouring

Timeframe: 7 months

Cathi's Connecticut practice generated $460,000 in revenue over 7 months, effectively doubling her business. The sustained growth came from consistent campaign optimization, expanding from one treatment to multiple offerings, and leveraging her growing patient base for referrals and package upgrades. This case demonstrates what happens when pay-per-show compounds over time.

Actual client result. Not typical — individual results vary.

The Pattern Across All Six

While every MedSpa is different, the common thread is clear: targeted ads + appointment setters + deposit collection + day-before confirmation = patients who show up. The pay-per-show model means we only succeed when you do — our incentives are aligned from day one.

Frequently Asked Questions

Are these results typical?

No. These are actual outcomes from specific clients. Individual results vary widely based on treatment mix, pricing, local market, ad budget, sales process, staffing, and other factors. We share them to show what is possible, not to promise outcomes.

How long does it take to see results?

Most partners see their first booked patients within 14 days of campaign launch. Full optimization typically takes 30–45 days. The case studies above reflect different timeframes because every market and treatment mix is different.

Can I speak with these clients?

We can provide references upon request during your strategy call. Not all clients are available for reference calls, but we maintain a list of partners willing to share their experience.

What if my results are not as good?

With pay-per-show, you only pay for patients who actually show up. If campaigns underperform, your cost is proportionally lower. You are never locked into paying for results that do not materialize.